One Million Downloads of iPhone App in Five Months

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2010 JUN 18 - ( -- In five short months, iPhone users have downloaded the Real Estate Search iPhone application one million times to search the #1 homes for sale website, twice as many downloads as the next closest competitor in the same time period (1). The iPhone app, launched on January 13, 2010, by Move, Inc.(NASDAQ: MOVE), the leader in online real estate, has been named one of four great iPhone apps by Money Magazine.

Since the January 2010 launch, iPhone users have tapped into the website through the iPhone app on average of two times per day as they search for local properties and connections to Realtors(R). In April 2010, the number of iPhone users searching for real estate with the iPhone app was four times higher than a close competitor (2).

The Real Estate Search application is categorized as a Lifestyle Application in the Apple(R) iTune(R) store. In the past five months, while the average minutes per session of the average iTunes Lifestyle application is five to six minutes (3) , the average minutes per session of consumers using the Real Estate Search iPhone application surpasses 16 minutes.

Today, also announced several new features now available on the Real Estate Search application including the 'Area Scout' feature and several new search features such as waterfront, garage, multi-story, and more.

"Area Scout" combines iPhone GPS capabilities with automated search features delivered by the iPhone app to provide automatically updated search results on the go. As a result, house hunters can now quickly find listings and obtain detailed features such as proximity to major roadways, average price per square foot, average prices of homes nearby, and average home sizes in the area in the Map View feature. To access 'Area Scout,' users simply perform a Nearby Search, switch to the Map View and press the 'Area Scout' button in the bottom right-hand corner, and the feature is up and running.

"We're very pleased with the extraordinary response buyers, sellers and real estate professionals across the country have had to the Real Estate Search iPhone app," said Steve Berkowitz, chief executive officer of Move, Inc., operator of "With more than 7.5 million homes viewed on the iPhone app every month since our launch in January 2010, and thousands of calls and emails to Realtors from consumers via the app each month, our iPhone app is clearly connecting buyers with Realtors as they search for real estate properties and information."

Berkowitz continues by explaining that while site traffic and engagement to is historically strongest during weekdays (4), consumer usage of the Real Estate Search app peaks on weekends by approximately 37 percent. To help Realtor customers market their brands and client properties on the iPhone app, the company offers premium listing advertising opportunities on Listing Detail Pages that display individual homes for sale.